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about us

Founder Carl Gennaro using a legacy Touchprobe and button badge to scan a farm worker's ID badge for labor data collection, recording piece rate and time and attendance data.

Agricultural Data Systems, Inc. is a family-owned and operated business built on innovation and dedication. Founded by Carl Gennaro in 1989, our story began in a humble garage in Orange County, CA, where a passion for problem-solving laid the groundwork for our growth.

Today, Carl and his son Jonathan Gennaro lead the company together, continuing their commitment to providing reliable agricultural data management. With a proven track record in tracking produce and farm labor, we specialize in crafting cost-effective solutions that simplify data collection and management.

From our roots in Southern California to our global reach across six continents, we've had the privilege of serving thousands of customers, empowering them with efficient and user-friendly tools to optimize their operations.

At ADS, we're dedicated to helping you grow your business and cultivate success.

Agricultural Data Systems is dedicated to helping your farm grow and thrive.


What sets us apart? We pride ourselves on our fully customized systems and personalized service that cater to your unique needs and goals. We aren't a one-size-fits-all operation, everything is tailored to fit our growers' specific needs.


We're not just a tech company - we're your partners in success. Let us help you cultivate a brighter future together.

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